There is more than beauty in simplicity!
Hello and have a nice new year everyone 🍀✌️ Last week I was reading through the results of research that looked at the key elements of packaging design in the retail environment in terms of primary shelf display. One of the key factors influencing grabbing the initial attention of customers was the simplicity of the […]
V jednoduchosti je nejen krása!
DobrĂ˝ den a pĹ™eji pÄ›knĂ˝ novĂ˝ rok všem 🍀✌️ V minulĂ©m tĂ˝dnu jsem proÄŤĂtal vĂ˝stupy vĂ˝zkumu, kterĂ˝ se zaměřil na klĂÄŤovĂ© elementy obalovĂ©ho designu v retailovĂ©m prostĹ™edĂ v rámci primárnĂho vystavenĂ v regálu. JednĂm z klĂÄŤovĂ˝ch faktorĹŻ majĂcĂ vliv na upoutánĂ prvotnĂ pozornosti zákaznĂkĹŻ byla jednoduchost samotnĂ©ho designu. A jako zcela zásadnĂ vlastnost obalu byla […]